In support of the United Nations‘ annual initiative „Orange the World“, we posted 16 orange posts in 16 days
to help push the conversation on gender-based violence forward. The color orange was not only
the official color of the UN campaign, but the official color of the play „Liebes Arschloch“, staged by Schauspielhaus.
On International Human Rights Day, our 16 Days of Activism campaign, backed by statistics from Amnesty International,
culminated in a cooperation with Schauspielhaus, where we draped every fifth seat at the Schauspielhaus in orange,
symbolizing the stark reality that one in every five women aged 16 and above has experienced sexual violence.
But while we look back at „Orange the World“, our fight against gender-based violence continues.
JungVonMatt Swizerland
Creative Direction: Dominique Magnusson
Concept: Clara Stindl and Sophie Güntesberger
Photography: Clara Stindl
Client: Tags Against Crime
to help push the conversation on gender-based violence forward. The color orange was not only
the official color of the UN campaign, but the official color of the play „Liebes Arschloch“, staged by Schauspielhaus.
On International Human Rights Day, our 16 Days of Activism campaign, backed by statistics from Amnesty International,
culminated in a cooperation with Schauspielhaus, where we draped every fifth seat at the Schauspielhaus in orange,
symbolizing the stark reality that one in every five women aged 16 and above has experienced sexual violence.
But while we look back at „Orange the World“, our fight against gender-based violence continues.
JungVonMatt Swizerland
Creative Direction: Dominique Magnusson
Concept: Clara Stindl and Sophie Güntesberger
Photography: Clara Stindl
Client: Tags Against Crime